Testlab

Keeping an eye on the market.

We use our network to evaluate the image and positioning of brands in real market situations. Our test lab isn’t about number-crunching at a desk. We take it out to where supply and demand come together: real-life bars and restaurants.

  • The Barworkz Blackbox – sending blind samples of spirits to selected opinion leaders in the bar and connoisseur scene to collect honest product feedback and professional tasting notes.
  • Image Workshops – do you want to find out more about your brand image and positioning on the market? We will team you up with the right person to give you honest and open feedback from the heart of the bar and restaurant scene.