Thomas Henry
Classic PR work, event support for product launch, image-building measures
Mozart Distillerie
Launching the clear chocolate spirit Mozart Dry on the German on-trade market.
Developing publicity strategies, publicity in the trade press, managing social media profiles, organising training workshops and providing support at trade fairs.
Havana Club
Collaborating on the concept and logistics of the Academia del Ron competition and training concept.
Providing consulting services for the on-trade launch of Selección de Maestros, organising a social media campaign.
Absolut Vodka
Organising mailings and a social media campaign within the bar scene to promote Absolut Vodka’s trade-fair presence at Bar Convent Berlin 2010.
Banks Five Island Rum
PR measures to accompany the on-trade launch of Banks Rum in Germany. Creating and monitoring social media profiles, organising mailings, a test lab and image-building measures.
Bar Convent Berlin
Organising staff and logistics for the BCB shop, advising on the programme for the BCB stage.
Mixology Bar Awards
Complete planning and organisation for the Mixology Bar Awards, including budget management. Producing a high-quality booklet to accompany Mixology magazine.
Metaxa
Organising a test lab for Metaxa. Evaluating the brand’s positioning and image on the on-trade market.
Organising and conducting signature-drink workshops with opinion leaders in the bar scene.
Mixology, Magazine of Bar Culture
Writing articles, organising unbiased spirit tastings, booking relevant trade professionals for master classes.
Cocktailian
Managing the Cocktailian online shop, which sells premium bar tools, trade publications, merchandise and rare spirits.